If you have something special, it’s going to be worth more because there are less competition. You must value your skills, experience and wisdom in relation to the topic. And it’s not also the hours you spend on putting the workshop together. It’s worth something.Īs you can see, it’s not just about the actual workshop. I’ve studied, practiced and learned for 14 years now.
My experience and skills in regards to the topic and the way I lead the workshops and pursue to inspire the participants. The time spent on documenting the outcome after the workshop (this I sometimes bill as a separate service). The time spent on familiarizing myself with the material customer has provided me with. Planning the schedule for the workshop (I hate workshops that are poorly managed and lack efficient time spent). Planning the group activities (what, how, how much time can be spent on each including discussion). The time spent in putting the workshop together. The travel time required (if the rest of my day goes into traveling for the workshop, I’m not able to sell that time to anyone else). The time spent on the workshop (is it 4 hours, 5 hours, 8 hours?). They will get very upset! You lower your price to meet the customer budget by modifying your offer. That will make the customer think you tried to fool them into paying more than it was worth. Same goes vice versa.Īnd finally: If the customer budget is less than your price, do not give a discount. If someone cannot afford to pay, then they need to settle for someone else’s services. There’s no need for you to sell your Ferrari services for the price of a Volkswagen service. I’m not going to get a Ferrari for the price of a Volkswagen no matter how much I go and peg for one. If you are a known practitioner, you have good references, people recommend you and your work can be seen or read or listened to over the internet – well that significantly lowers the customer risk and they are more likely to pay what you ask for.Īnother rule of thumb: I’d also love a Ferrari, but I’m aware of my current shortcomings in the finance department to purchase one. 
They will not be willing to pay a lot, if anything. If you are a nobody, you will be a huge liability for their credibility. And the willingness to pay is related to how they value you as an expert. You can charge as much as the customers are willing to pay. The basic rule of business is: what comes in must be more than what goes out. Differentiating your offer and the value in it is the most important thing in getting a decent price for your time and knowledge. The worst game to get into is a price war. One thing I can recommend you is: differentiate. But I can give you some tips based on my experiences to help you figure out your pricing range. I cannot tell you what is the best price for your services, because ultimately it is the matter your customers will decide for you. Pricing your services as an entrepreneur can be really tough.
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